Senior Sales Associate

Job Purpose: To lead sales performance on the shop floor by driving revenue, handling complex customer cases, supporting the team, and applying strong optical knowledge to ensure high-quality customer experience and business results. Key Responsibilities and Duties: Drive high-value sales, upselling, Cross-selling and promotions execution. • Support store in achieving targets and improving conversion & ATV. • Act as role model in sales behavior and customer handling. • Handle complex customer cases, objections, and complaints. • Ensure delivery of a premium and consistent customer experience. • Build strong relationships with VIP and returning customers. • Understand prescriptions, lenses, and product matching. • Guide customers confidently before and during technical handling. • Support opticians in explaining technical solutions in a sales-friendly way. • Ensure accurate handling of POS transactions and insurance sales. • Support team in resolving insurance-related issues. • Maintain compliance with company policies and procedures. • Support checking orders for basic accuracy and customer expectations. • Ensure smooth coordination with optician/technician before delivery. • Reduce customer complaints related to miscommunication or wrong selection. • Support onboarding and training of sales associates. • Guide team on selling techniques and customer handling. • Monitor floor performance and support improvement. • Monitor product availability and highlight fast/slow-moving items. • Ensure proper display and product presentation. • Support stock control and reporting of issues. • Support Store Manager in daily operations and floor supervision. • Act as shift leader when required. • Ensure compliance with company standards and procedures. • Other duties as assigned within the scope of the job. Skills and Abilities: • Strong sales leadership and customer handling skills. • Good knowledge of optical products and prescriptions. • Strong problem-solving and decision-making ability. • Ability to coach and guide junior staff. • Excellent communication and interpersonal skills. Experience: • 3–5 years in retail sales (optical preferred). Education: • Bachelor’s Degree preferably related field. Language: Excellent command of oral and written English and Arabic. Licenses / Certifications: • Not mandatory (optical knowledge preferred).