Sr. Marketing Engineer | alfanar Electric
شركة الفنار
- الجهة
- شركة الفنار
- نوع التوظيف
- دوام كامل
- آخر موعد
- 2026-10-03 1448/04/22
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Sr. Marketing Engineer | alfanar Electric Job Details | alfanar
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Sr. Marketing Engineer | alfanar Electric
Description:
Requisition ID:29080
Cityalfanar ElC UAE
Group overview:
Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.
alfanar is involved in:
• Electrical, Electromechanical and Civil Engineering Construction
• Manufacturing and Marketing Electrical Construction Products
• Allied Engineering Services
Our Main Divisions:
• alfanar electric
• alfanar Construction
• alfanar Building Systems
alfanar electric
alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.
alfanar electric operates industries in:
• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK
alfanar has a development and engineering center in Chennai, India.
Industrial Complex, Riyadh
The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.
Spread across 700,000 square meters, the Complex houses alfanar’s facilities.
The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.
Job Purpose
Drive marketing efforts by applying engineering expertise to promote and sell technical products, ensuring effective communication between technical and non-technical stakeholders, and contributing to business growth through strategic marketing initiatives.
Key Accountability Areas
Representation & Brand Promotion
• Represent the Marketing Department in seminars, exhibitions, and training workshops across existing and emerging markets, ensuring consistent and professional communication of the company’s image, products, and values.
• Build and maintain strong relationships with industry stakeholders, business partners, and potential clients during events to enhance visibility and create growth opportunities.
Market Research & Intelligence
• Conduct in-depth market research and gather marketing intelligence on industry trends, customer behavior, market size, and competitor strategies to provide actionable insights.
• Monitor global and regional market developments to anticipate changes, identify threats, and recommend strategic responses.
• Translate collected data into reports and presentations that support data-driven decisions and business development planning.
Market Expansion & Business Development
• Carry out feasibility studies for new potential markets to evaluate opportunities for entry and long-term growth.
• Identify and assess potential distributors, partners, and agents to establish sustainable distribution networks.
• Provide recommendations on go-to-market strategies that align with organizational goals and market conditions.
Planning & Budgeting
• Prepare and manage the annual marketing budget, covering seminars, exhibitions, promotional activities, and market-entry initiatives.
• Develop a clear schedule and detailed plan per market, ensuring efficient resource allocation and cost-effectiveness.
• Track expenditures against budgets, providing variance analysis and corrective recommendations where needed.
• Provide technical marketing support to distributors and clients, including product presentations, technical seminars, and training workshops.
• Contribute to the development of marketing materials, content, and campaigns to support product positioning and market penetration.
Performance Monitoring & Reporting
• Establish KPIs for marketing activities and evaluate the effectiveness of campaigns, events, and market-entry efforts.
• Prepare and submit periodic performance reports highlighting achievements, challenges, and recommendations for continuous improvement.
Role Accountability
HR Proficiency:
• Ability to obtain updated soft and technical skills related to the job
• To have a vision and a plan for the career path and how to achieve it.
Delivery:
• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.
Problem-Solving:
• Solve any related problems arise and escalate any complex operational issues.
Quality:
• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.
Business Process Improvements:
• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
Compliance:
• Comply to related policy and procedures and work instructions.
Health, Safety, and Environment:
• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.
Academic Qualification
Bachelor Degree in Electrical Engineering or Any relevant field
Work Experience
6 to 10 Years
Technical / Functional Competencies
Advertising Concepts
Brand Development
Competitive Analysis
Customer Relationship Marketing
Marketing Programs
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